Behind the Scenes of NewCasinos: Who We Are
We are NewCasinos, an online gambling community that has been independently established since 2001. Our goal is simple: to help you discover the latest new casinos and provide curated best-of lists. Every casino site we recommend is safe and reliable, with a valid and trusted authority licence.
So you can expect regular casino reviews that cover the latest industry releases, giving you the ins and outs of what you’ll find and a rating out of 5, taking into account various key factors important to you as a player.
Our team comprises of casino industry professionals and passionate gamers, each bringing their own skill sets. Our team thoroughly researches and tests every casino, game, and sportsbook before presenting their findings.
Our Journey So Far: The Story of NewCasinos
Founded in 2001, NewCasinos has been a pillar of the gambling industry for many years, being a top destination to discover the latest online casinos. Let’s look at our history from its inception to now:
2001
Launch of NewCasinos
The NewCasinos brand was launched! Starting with the English version, NewCasinos started out featuring only 10 casinos. The online casino industry was still relatively small at this time, so listing 10 sites was a big accomplishment.
2004
Additional Casinos Added
Slowly but surely, NewCasinos started to increase the number of casinos listed and recommended.
2008
First Rebranding
The NewCasinos site saw its first rebranding, with the addition of some interactive elements.
2010
Not Just Casinos
We started adding additional reviews about slots, game developers, payment methods, and much more.
2015
Launch of Swedish Version
This year saw the release of the Swedish counterpart of NewCasinos, tailored for players from Sweden to provide them with the best experience possible.
2018
Acquisition by Catena Media
Our fast-paced growth attracted interest from Catena Media, which eventually led to the affiliation company purchasing NewCasinos. This also led to another rebranding, a sleeker look for NewCasinos.
2019
More Language Versions Introduced
While it was originally a very small website, the increase in demand from players saw the launch of our additional language versions: German and Finnish.
2020
NewCasinos Redesigned
Our website underwent a major transformation, as we launched a newly designed NewCasinos with a fresher and more modern look.
2023
Acquisition by Gentoo Media (Previously GIG Media)
Gentoo Media (previously GIG Media) purchased NewCasinos from Catena Media, alongside other major websites, AskGamblers and JohnSlots. This acquisition aligns with NewCasinos’ and Gentoo Media’s values of delivering exceptional services to players.
2024
Content Audits
We pride ourselves on providing correct information, so we doubled down on our editorial guidelines, publishing principles, and fact-checking processes. We started and are continuing our content audit to keep our readers up-to-date with content as factually accurate as possible.
Blast From the Past: NewCasinos Over the Years
Curious to see what NewCasinos looked like throughout the years? Have a look below!
Our Parent Company: Gentoo Media
Owned by Gentoo Media (previously GIG Media), NewCasinos is proudly associated with this pioneering iGaming company, highlighting a shared commitment to providing excellent experiences for players in the UK and worldwide. Founded in 2012 and headquartered in Malta, Gentoo Media is a dual-listed company with stocks in the Oslo Stock Exchange (GIG) and Nasdaq Stockholm (GIGSEK) exchanges.
Our Achievements and Recognitions
Gentoo Media (previously GIG Media) has been shortlisted for numerous esteemed gambling industry awards, Sharing the limelight with other renowned industry moguls. Below, you can explore our industry achievements and recognitions over the years:
AffPapa iGaming Awards 2024
Affiliate Media of the Year
IGB Affiliate Awards 2023
Employer of the Year (shortlisted), Safer Gambling Initiative (shortlisted), Best Sports Betting Affiliate (shortlisted), Best Casino Affiliate (shortlisted)
EGR Power Affiliates Summit 2023
3rd Place: Power Affiliate Ranking
IGB Affiliate Awards 2022
Best Casino Affiliate (Winner), Best Sports Betting Affiliate (shortlisted)
EGR Power Affiliates Summit 2022
4th Place: Power Affiliate Ranking
VIXIO Gambling Compliance Awards 2021
Compliance Innovator or Innovation of the Year (shortlisted), Outstanding Contribution to Safer Gambling (shortlisted)
EGR Power Affiliates Summit 2021
3rd Place: Power Affiliate Ranking
IGB Affiliate Awards 2021
Best Sports Betting Affiliate (shortlisted), Best Casino Affiliate (shortlisted)
EGR Operator Awards 2020
Affiliate of the Year (shortlisted), Casino Affiliate (shortlisted), Sports Affiliate (shortlisted)
EGR Power Affiliates Summit 2020
Power Affiliate Ranking (shortlisted)
EGR Operator Awards 2019
Employer of the Year (shortlisted)
Our Network of Offices
Gentoo Media is all about embracing diversity and connectivity, which is why our offices are located in cities that energise our workforce:
What Does NewCasinos Do?
In our aim to be a trustworthy one-stop shop for all the latest casinos, weโve outlined the three main things that we focus on in our day-to-day to help establish this:
We Thoroughly Examine, Test, and Review the Latest Casinos
We only recommend or list a casino after conducting our meticulous checks. Our resident experts thoroughly examine, test, and review every casino feature following our thorough guidelines.
We Classify and Curate Listings
We have curated over 90 listings based on specific categories, classifying listings according to what the casino offers. Whether itโs a specific bonus or a casino game, players can easily find what they are looking for.
We Educate US Players for an Empowered Experience
We believe in the age-old saying โknowledge is powerโ. If we want US players to have a safe and empowered gambling experience, education is the first step in this process.
How Does NewCasinos Do It?
We take advantage of the NewCasinos team’s industry knowledge and expertise and combine it with our commitment to integrity to deliver reliable and comprehensive reviews. If players are looking for a trustworthy and reliable casino resource, they can rely on our dedication to safety, education, inclusivity, and sustainability efforts.
Letโs break down the 10 factors influencing what we do:
Leading with Knowledge and Expertise
Altogether, our team of specialists has a collective 50+ years of experience across the casino industry. From gambling experts to legislation specialists, our team consists of members with varied backgrounds, providing a wide range of knowledge from different areas across the market.
Driven by Years of Industry Experience: Gentoo Media
Our industry knowledge, coupled with our parent organization, Gentoo Media (previously GIG Media), supports our credibility. Gentoo Media’ esteemed reputation, combined with our expertise, guarantees compliance and builds a foundation of trust.
Backed by Fact-Based Analysis
Wherever you see our ratings, rest assured that these have been based on a complete data analysis and thorough expert assessments. Using technical and scientifically tried and tested methodologies, we aim to provide accurate, straightforward and easy-to-understand information.
Upholding Editorial Standards
Our work here would be meaningless without our readers’ trust, which is why integrity is the foundation of our review process and every piece of content we create. We are dedicated to upholding editorial standards and integrity, ensuring impartial and credible publications.
Maintaining Safety Measures by Ensuring Legal Compliance
We strictly adhere to any legal requirements necessary in US, prioritizing licensing status and any other safety measures for players to ensure a compliant and safe environment. Even more so, we educate players on all they need to know about spotting these secure conditions when playing.
Educating US Players with Essential Knowledge
We are committed to education, as we believe players should have the essential knowledge on how to navigate the casino world. Our casino guide is a substantial resource hub to help players address any needs or questions.
Fostering a Safe and Responsible Gambling Environment
We strive to promote and foster safe gambling practices by providing resources and necessary tools to support players. We have even outlined additional policies, such as problem gambling and ways of preventing underage gambling.
Advocating for Environmental Sustainability
In our operations, weโve implemented environmentally sustainable practices that prioritise reducing our footprint and highlight green hosting.
Improving Accessibility for Everyone
We are committed to making our site easily accessible for everyone. By carrying out regular performance checks and any necessary updates, we ensure we can provide a user-friendly, easy-to-use, and compliant environment.
Promoting Diversity, Equity, and Inclusion
We feel it is our duty to cultivate an all-inclusive environment for players, backed by our efforts to promote diversity, equity, and inclusion within our community.
How Does NewCasinos Support its Operations
We mainly support our operations through affiliate marketing. If you click on a link to a service or product from our site and you make a purchase, we might earn a commission at no further expense to you. In this way, we can support the maintenance of our website whilst delivering high-quality content.
How NewCasinos Selects its Recommendations
We know that getting a commission might affect our recommendations, but you can rest assured that all our recommendations go through a strict and impartial selection process. When we recommend a product or service, they are chosen solely based on the community feedback, quality, and total value for players, in line with our rating guidelines. Even though we might earn a commission from our recommendations, this is not always the case. At the core of NewCasinos, since the very beginning our main objective has always been to recommend genuine new online casinos that are valuable for players.
Press and Media
You can access our press kit to download high-definition brand assets and images and keep up to date with our accomplishments. Our press kit is perfect for those working in media who are looking for more information about our organisation.
Become a Part of Our Team
Discover new career opportunities in an innovative environment and become a part of our dynamic team, the driving force shaping the future of the industry. If you are interested in finding roles that match your expertise, visit our careers page as we are always on the lookout for new and talented colleagues.
Get in Touch
For any feedback, support, or additional questions, you can get in touch with our dedicated team who is here to help whenever you need. We have comprehensive contact options depending on your query, which you can use to get the information you require. For general queries, you can email us at contact@newcasinos.com.