NewCasinos’ Editorial Guidelines

How We Create Content and Reviews

The following 3 factors influence our review and content creation process:

1. A diligent process of when creating casino reviews
2. Our strict criteria for assessing casinos
3. Maintaining neutrality and impartiality when reviewing

1. A Diligent Process When Creating Casino Reviews

We follow a diligent 6-step process when creating casino reviews:

1. A look at the market trends: We first start off with conducting checks and researching what casinos are currently trending in the gambling market and identifying emerging and popular ones.
2. Initial screening: We then proceed with an initial screening, analysing the casino on a surface level and considering key factors such as the license.
3. Ensuring compliance with regulatory requirements and standards: We review the casino’s regulatory standing, conducting further checks to ensure valid licensing from a respective authority, so we ensure we are providing only legal casinos that comply with regulatory requirements and standards.
4. An in-depth analysis of what the casino has to offer: We then explore all that the casino has to offer. Tying into our assessment criteria, we look at the multiple aspects of a casino during the analysis, such as overall user experience, quality of customer support, and access to responsible gambling tools
5. A trial period of personally testing the casino: Our team of testers sign up at the casino themselves to experience it personally. This hands-on testing and first hand interaction with the casino help us to better examine all the assessment criteria in detail. We can only provide an honest assessment if we test it ourselves.
6. Reputation and feedback from the gambling community: We conclude our process by looking at what the gambling community of experts and players have to say about the online casino and, as an extension, its reputation.

2. Our Strict Criteria for Assessing Casinos

We strictly abide by 12 criteria when assessing casinos. If you want to learn more about how we rate casinos, you can get more information on our casino rating system. All the rating criteria are important when reviewing casinos and give a bigger picture of how a trustworthy casino should operate. We even adapt or amend our criteria according to what we review the casino for. For example, if we are assessing a free spins casino, we take a closer look at the eligible games for this bonus as well as the game library in general.

3. Maintaining Neutrality and Impartiality When Reviewing

We follow these 10 practices to maintain neutrality and remain impartial with the information we present:

1. We have developed a clear set of criteria when evaluating casinos
2. We apply the framework of our assessment criteria uniformly across all of our reviews
3. We focus on presenting factual information about our experiences, with verifiable facts
4. We collect different data, such as player reviews and industry and regulatory reports, to help us shape our final ratings and reviews with different perspectives
5. We sign up and test the casinos personally for a first-hand experience
6. We document our experiences meticulously, strictly following our assessment criteria
7. We disclose any affiliations for full transparency, to avoid any bias and to build trust with our readers
8. We look at strengths and point out weaknesses for a thorough overview of the casino
9. We keep an eye out for any changes since we last tested the casino, updating our review accordingly, whether positive or negative
10. We take the feedback that we receive directly from the readers into consideration

While we draw influence from our expertise, we aim to provide well-rounded, unbiased, and objective information, helping readers make well-informed decisions.

Fact-checking and Verification Procedures

We follow these 3 action points when conducting our fact-checking and verification procedure:

1. We Fact Check and Verify Our Information
2. Ensuring Legal Compliance and Regulatory Standards
3. Dedicated Fact-Checker

1. We Fact Check and Verify Our Information

We approach fact-checking and verification by carefully cross-referencing the available data with trustworthy and reliable sources to establish authenticity. Alongside our extensive review process, we look at the following before ensuring that everything we present is correct and reliable:

• Gather data such as license, game variety, bonuses, and payment methods
• Analyse data through statistical methodology, including Wilson Score Interval, Bayesian Averages, and Item Response Theory

These are just a few of the methods we use, and by sticking to them, we can promote the highest standards for producing honest and dependable content. You can learn more about our rating system.

2. Ensuring Legal Compliance and Regulatory Standards

An essential part of the fact-checking and verification procedure is verifying that any casinos we recommend adhere to legal compliance and regulatory standards. Since we want to guarantee that we do not spread misinformation and unlawful content, we thoroughly evaluate the casino’s information, such as license number, to confirm they align with legal requirements by correlating with the appropriate regulator. In this way, we can safeguard our credibility and maintain our trust within the gambling community.

Meet Our Head of Content and Dedicated Fact Checker – Dhalia Borg

Our head of content and dedicated fact-checker, Dhalia Borg, brings her skills in proofreading and editing to the team, ensuring all the content we have created is as accurate as possible, truthful, and understandable. With broad training and a strong foundation in editing, Dhalia has earned certifications such as the Poynter ACES Introductory Certificate in Editing and Fact-checking Fundamentals with IFCN, showcasing her commitment to professional content editing and honest journalism.

When it comes to fact-checking, she uses her experience and knowledge to strictly adhere to and improve our methodologies and verification systems. To ensure our content is dependable and authentic, she emphasises the importance of cross-referencing information with trustworthy sources to point out inaccuracies.

With a solid background in media literacy, Dhalia can recognise dubious resources, ensuring that in her role as fact-checker, she can systematically weed out misinformation and maintain our goals of accuracy and transparency.

Ethical Code of Conduct

We look at the 3 below points to navigate our ethical code of conduct:

1. Managing Conflicts of Interest
2. Upholding Integral Editorial Standards
3. Dedication to Fair Play

1. Managing Conflicts of Interest

To uphold a correct Ethical Code of Conduct, we employ policies to manage any potential conflicts of interest. As part of these policies, all team members must disclose any personal, professional or financial relationships that might compromise their actions or evaluations or influence their judgements. We aim to remain transparent in our operations and create an environment of impartiality and accountability. By enforcing these policies, we can remove bias, maintain trust, and reinforce our commitment to ethical procedures.

2. Upholding Integral Editorial Standards

Ensuring that we uphold integral editorial standards is a vital part of our Ethical Code of Conduct, as it guarantees the content we produce is:

• As accurate as possible
• Fair and balanced
• Unbiased

By dedicating resources to source verification, meticulous fact-checking, and sticking to responsible journalism processes, we maintain high editorial standards and reinforce our commitment to remaining ethical and credible.

3. Dedication to Fair Play

We are dedicated to promoting fair play, only engaging with casinos that operate with honest practices. By collaborating with partners that adhere to high fair play standards, we can create a safe and secure gaming environment for our players.

Fair play is a combination of multiple aspects that we look at and promote:

• Honest, ethical practices
• Responsible gambling practices
• Transparent odds and payouts
• Truthful advertising
• Regulated and licensed
• Fair dispute resolution

We employ thorough checks for our affiliate partners to ensure they operate with this fair play mindset.

Full Disclosure of Affiliate Relationships

We openly communicate our partnerships. If you want to learn more about what our affiliations mean, take a closer look at the following:

1. Understanding the Mechanics of Affiliate Relationships
2. Full Transparency and Disclosures to Preserve Editorial Integrity

1. Understanding the Mechanics of Affiliate Relationships

To maintain transparency with our readers, it is important to understand the mechanics of an affiliate relationship. Being in affiliate partnerships means we promote the products or services of our partners, where we may earn a commission if you purchase the product or service. This comes at no extra cost to you and does not impact any bonuses on offer.

2. Full Transparency and Disclosures to Preserve Editorial Integrity

We are completely transparent and disclose our affiliations to preserve our editorial integrity whilst managing these relationships, which is of the utmost importance in maintaining the validity of our content. By disclosing our partnerships and any potential financial benefits, you, the reader, can understand the full context of our recommendations and can make informed decisions. We also disclose these relationships to keep our editorial team unbiased in their recommendations and not influenced by external factors. Regardless of our affiliate partnership, each casino has to undergo all the necessary procedures and checks, reinforcing our commitment to providing reliable and honest information.

User Feedback and Community Engagement

We wouldn’t be where we are without our readers. We value our users by:

1. Integrating User Feedback
2. Answering User Comments and Queries
3. Establishing a Trustworthy Community

1. Integrating User Feedback

We value real-time user feedback and integrate it to enhance our content and services. By reviewing and incorporating this feedback, our readers can find our content more relevant and tailored to their needs. With more user-focused experiences, this ongoing engagement improves the quality of our services and builds a deeper connection built on trust, collaboration and a sense of community.

2. Answering User Comments and Queries

We actively listen to our readers, addressing their user concerns and questions. In fact, our FAQ sections are a culmination of the most asked questions we receive from readers and asked on the web, making the information we provide as relevant as possible. We are also working on an upcoming comments section for players to leave real-time feedback. We want to help our readers by providing answers conveniently and resolving common issues more efficiently. With this approach, we aim to enhance the overall user experience and build a stronger relationship within our community.

3. Establishing a Trustworthy Community

For us to do what we do, we need our readers to have faith in us and create a trustworthy, engaging community. By engaging with our community and receiving user feedback, we can take these on to implement changes and improve accordingly – establishing a foundation of trust and reliability.

We work on building trust within our community by:

• Actively listening to our users’ feedback
• Incorporating their feedback into our content
• Staying transparent in all our operations
• Leveraging our industry experts’ knowledge
• Empowering our users by educating them on gambling
• Advocating for responsible gambling

We only covered 6 reasons, but there are many other reasons why you should trust us.