Gentoo Media
We form part of a globally esteemed market-leading iGaming affiliate company, Gentoo Media (formerly GIG Media). Gentoo has grown tremendously over the years, thanks to the top quality standards we hold for our standards – annual revenue increased by 31% when comparing 2020 to 2021. All of the hard work and commitment have fueled the company’s growth. Gentoo (formerly GIG Media) has also received industry recognition, being the recipient of many awards and nominations from industry giants such as EGR and IGB Affiliate Awards. The blend of high-quality services by Gentoo and NewCasino’s expertise showcases our combined efforts to ensure compliance, build trust, and deliver nothing but the best for our consumers. You can get to know more about NewCasinos.
Fact-Based Analysis and Rating System
We provide ratings that are always given by experts in the field and backed by extensive data. To ensure that our ratings are as reliable and accurate as possible, we implement innovative statistical procedures that have been validated. Our team of experts conduct thorough investigations when doing their evaluations, so each assessment is grounded by fact-based analysis. Combined with our streamlined scoring systems, players can easily understand and make comparisons between the different platforms we review. This well-rounded approach guarantees accurate and reliable ratings as we strive to showcase the most accurate insights possible.
Editorial Standards and Objectiveness
We ensure that whatever piece of content we publish or edit, it is done according to our editorial guidelines and based on objectiveness and integrity to maintain standards throughout. A few factors of our editorial guidelines encompass:
- A diligent selection process of casinos selection for reviews
- Strict criteria for assessing casinos
- Maintaining neutrality and impartiality when reviewing
- Influence of user feedback on our reviews
- Thorough fact-checking protocols that also verify legal and compliance
- A dedicated fact-checker to weed out misinformation
- Full disclosure of affiliate relationships
- Maintaining an ethical code of conduct
These protocols help us uphold our editorial standards in a way that helps us keep our content as objective and factual as possible.
Dedication to Regulatory Compliance and Player Protection
At the core of our operations, we do our utmost to adhere to the legal compliance standards set by authorities. That’s why we would never recommend a gambling platform that does not have the necessary licensing requirements in place from a recognised authority. We want players to have a safe and secure gaming environment, so when we evaluate a gambling operator, we ensure that it meets regulatory requirements and legal standards. We take the appropriate measures in line with regulatory requirements to ensure that our players are protected. Our dedication to compliance provides assurance to players, knowing they are signing up for legal and trustworthy platforms.
In fact, our efforts have been recognised by the QMRA, Quality Mark Responsible Affiliates, as a trusted QMRA website for the UK market. In order to obtain a Quality Mark, we ensure that we are compliant with their UK code:
- Channelling objectives: we only partner with and recommend UKGC-licensed casinos for UK players.
- Responsible advertising: all our content is tailored for those who are 18+, and we do not target vulnerable individuals.
- Careful and balanced design: we do not promote or encourage irresponsible gambling.
- Preventing deception: we present all details transparently, providing clear disclaimers.
- Contributing to Responsible Gambling: our Responsible Gambling Centre provides clear information on responsible gambling and resources to help with gambling addiction.
Industry Awards and Feedback
Our efforts have been recognised within the industry through awards and our partner’s valuable feedback. Collaboration with partners is a vital part of what we do, and their testimonials on our partnerships help to highlight the excellence we strive for in our business operations whilst showcasing the trust and confidence our partners have in us. As a parent company, Gentoo Media (formerly GIG Media) has accrued various nominations and awards from top industry organisations. These recognitions validate our market leader position and are proof of our commitment to providing only the best services and maintaining high-quality professional standards in the industry.
Uplifting Players Through Education
Alongside our expertise in testing and offering recommendations, we focus on uplifting players through education. In order for players to make the most of their gambling experience, we believe they should be well-equipped with the proper knowledge. Therefore, we have prepared an extensive casino guide filled with educational resources. From learning about strategies, figuring out game rules to practicing responsible gambling, our guides are designed to help answer frequently asked questions or address concerns. Whether you’re new to the online casino world or are already experienced, we aim to create a well-informed community of players.
Safer Gambling Measures
One of our top priorities is to provide a secure environment, as we want nothing more than to safeguard our players during their gambling sessions. If a player wants to practice responsible and safer gambling, we have prepared a comprehensive overview of the necessary resources and tools, such as self-excluding and gambling support organisations. We even took it further and outlined additional policies on preventing underage and addressing problem gambling. These measures are important for our mission to create the right atmosphere for responsible players.
Eco-Friendly Practices
We are aware of our environmental responsibility and recognise the importance of sustainability in the modern world. Despite the challenges of reducing carbon emissions and footprints, we do our utmost to implement practices that support eco-friendly initiatives, including but not limited to:
- Reducing file sizes on servers through compressions
- Browser caching to reduce loading resources and load pages faster
- Use of HTTPs protocol to reduce download times
We want to minimise the environmental impact of web hosting as much as possible, contributing to environmental preservation for future generations. Our efforts highlight how committed we are to a sustainable future while maintaining the high-quality standards our users expect.
Focus on Web Accessibility
We are constantly working to improve and enhance web accessibility to ensure an inclusive user experience. If a user with a disability visits our site, we want to ensure that they can navigate it comfortably and effectively. To accomplish this, we apply design principles and accessibility features to cater to individual needs accordingly. Additionally, we conduct accessibility audits and regularly check for compliance measures to identify potential barriers. This reflects our belief that NewCasinos’ should be accessible to all, as we want to foster a user-friendly and friendly environment regardless of a user’s ability.
Inclusive Diversity Initiatives
We believe in supporting and providing equal opportunities for all. Regardless of an individual’s background, we want everyone to feel respected and valued within our community. By embracing and being inclusive of different cultures, we enrich our community and help strengthen how well we serve our users. Within our inclusive diversity initiatives, our goal is to ensure that everyone’s voices are heard and have equal chances to make it in the online gambling world.
